First, let me say that if it were raining meatballs today at least that would be an improvement on the current weather situation. It’s positively miserable here! Forty degrees and very rainy. Blech. Some warm soup falling out of the sky would be fab.
Second, you know I am tired when I couldn’t even stay up last night to watch RHOA. I know. Can’t believe it myself.
And now onto the fun stuff. In case you haven’t already heard, Burger King
is teaming up with Sony Pictures Animation for the “Cloudy with a Chance of Meatballs
” movie, which is currently in theatres. As part of the promotion, BK is supporting Feeding America
, the film’s charitable partner, by promoting awareness of Feeding America’s childhood hunger initiatives and philanthropic empowerment in kids.
By visiting the Club BK
website, kids have the opportunity to become “Hunger Helpers” and rally behind the charitable organization, via a movie-themed online game where they can earn “Crowns” (the virtual currency for Club BK) and then donate them to show support for the Feeding America cause. They can also access more information about the charity and get tips on how to support local food banks.
As it turns out, after only seven days of Club BK’s promotion, kids have donated more than 1 million Crowns in charitable shows of support to Feeding America, and have just surpassed the community’s goal. I thought that was pretty cool. Kids are still encouraged to show their support by donating Crowns, and will still receive a virtual prize for their donations.
I like how BK is tying in a charitable cause with their movie promotion. And, since my kids love the computer, I think it’s great that they can be playing a game that will end up helping children in need. In fact, I’m planning on using this activity as a teaching moment since giving back is something that is important to me and that I want to instill in my kids.
BK sent my family one of these cool kits to enjoy and now your family has the chance to enjoy one too. Here’s what’s inside:
· $20 BK Crown Card to grab a bite to eat before or after the movie
· $40 movie gift card to see the film
· Full set of Club BK Cloudy with a Chance of Meatballs kids toys, with each toy featuring a special code allowing you to donate Crowns at ClubBK in support of Feeding America
· Club BK’s Adventures newsletter
· Original Cloudy with a Chance of Meatballs book
To enter? Just leave a comment letting us know the food that you wish would fall out of the sky. I’m totally serious. A Tweet earns you an extra enty. Giveaway ends Sunday, October 19.